About Greenpool Capital

Greenpool Capital is a fully integrated property investment, asset and development manager.

We specialise in retail and mixed-use property investment, management and development. To date Greenpool has over $700 million in assets under management across three Australian states.

We now employ over 26 people across our leadership, finance, leasing and onsite management staff, allowing us to actively manage our portfolio, synchronise our strategy and save costs.

We consider ourselves a property company first. Our investors partner with us due to our unwavering focus on generating the maximum value out of a centre through strategy, development and management expertise.

We’re in the business of building better communities and outcomes for our customers, tenants and investors alike.

Our Values

Performance

Our performance is the heartbeat that defines our success.

Our ability to manage and make key decisions within our integrated management team allows us to focus on enhancing property value, minimize vacancies, and deliver on our investment and community objectives.

Transparency

No matter the stakeholder, our policy is to act fairly, reasonably and responsibly for all parties to ensure mutual, beneficial outcomes for all.

Our commitment to transparency isn’t just good for business; it’s about sharing our collective experience and the journey towards creating long-term benefits for all our stakeholders.

Integrity

Relationships are a core part of our business. From our investors to our business partners, retailers and customers, every relationship we have is highly valued.

Operating with integrity, clarity and in the best interests of all stakeholders is at the centre of everything we do and is the reason we have built long-lasting, trusted relationships with our key clients and business partners.

What we do

As a full-service, privately-owned property company, we actively manage our asset portfolio, from investment and financial management to onsite property management.

This allows us to have a complete, integrated approach to the implementation of our strategy through asset management, development and leasing.

Greenpool’s focus is prudent: through our combined team knowledge and considered management, Greenpool can provide institutional-grade risk management and oversight of our funds. This protects investor’s capital and maximises returns.
Greenpool co-invests in every investment, so investors can rest assured alignment of our focus on delivering value based outcomes.
Having an in-house asset management team fosters a deep understanding of our specific investment goals and portfolio dynamics.
This intimate knowledge enables us to develop site-specific value enhancing strategies and execute with swift and tailored decision-making.
This optimises property performance and allows us to respond promptly to site-specific opportunities as they arise.
Our leasing team blend deep national relationships through to sourcing local independent retailers, to create a retail mix specific to each asset.
A strong focus on understanding the value of our retailers to maximise sales and thereby income for our assets.
Our team has a combined $800 million in shopping centre development delivery experience.
Our ability to manage the execution of synergistic value add opportunities across the portfolio is central to our strategy of enhancing the value and livability of our assets.
Most importantly, a deep understanding of how to synergistically operate a trading centre whilst undergoing development is key to maximising continued uninterrupted returns.