Investing with
Greenpool Capital
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Our Investment Strategy
Targeting value-add opportunities to existing core retail assets.
Greenpool Capital focuses on retail led, mixed-use assets with strong value-add potential.
We target a disciplined ‘enhanced ownership approach’ to investing in real estate, looking to extract value beyond the pure investment cycle, by enacting strong value-add strategies which also produce development-oriented returns.
Our mixed-use investment approach seeks to provide investors with the following:
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By including differing land uses that run independent investment cycles, we can provide diversified income within a singular asset.
Individual asset classes, such as retail, office and residential have differing investment cycles.
By blending differing land uses into a singular diversified asset enables a more stabilised investment return profile.
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By offering diversification of income within a single asset, the individual land uses out-perform their relative counterparts as single investments.
As an example, residential will outperform its standalone equivalent, due to being co-located by urban amenity provided by the shopping centre.
Likewise, the retail asset receives the benefit of onsite population catchments, enabling greater sales performance.
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Our active management approach via our integrated management team, combined with a focus on customer experience and enhancing land cross utilisation, seeks to maximise revenue opportunities for our assets that traditional passive management models cannot.
Our Enhanced Ownership Model
Our ‘enhanced ownership approach’ to investing seeks to target the right assets, which hold the potential for future value-add opportunities and allow us to create value across a range of disciplines. From managing the overall investment strategy, to maximising rental income and growing the usage profile of each asset, being a fully integrated owner, Greenpool can grow value and enable that value to be reinvested for the benefit of our investors.
Acquisition
Buy right.
Assets with close proximity to CBD areas.
Close to transit nodes.
Ability to build precincts & communities.
Actively Manage
Intensively manage via integrated team.
Customer centric experience.
Maximise revenue opportunities by diversifying offer.
Develop
Maximise land uses to create mixed use opportunities.
Discipline in development delivery.
Focus on design, making developments desirable.
Investment Platforms
Offers growth in operational and asset structure.
Investment grade balance sheet - we’re an owner, not a trader.
Relationships
We build authentic relationships for long term value.
From Development to Institutional partners, long-term relationships benefit all parties and enhance future reinvestment.
Our Core Investment Themes
Greenpool Capital has two primary investment thematics, being core retail assets with value add potential and development orientated integrated urban villages.
Our investment approach provides investment return profiles in excess of the market cycle and offers diversity to an investor’s portfolio.
Adding Value to Core Retail Assets
This investment approach revolves around existing income-generating assets, primed for transformation through mixed-use developments.
Our core focus is on driving income-producing assets; spanning health, well-being, build-to-rent (BTR), retirement, and commercial uses. We specialise in infusing new development projects that amplify the asset’s destinational capacity, bolstering the core investment overall.
Targeting 10-12% IRR total returns and producing a distribution return from the core asset, this approach offers additional opportunities for value creation through the development of sundry land or centre reconfiguration, without losing the income distribution characteristics of the core asset.
Note 1 - With Distributions.
Integrated Vertical Urban Villages
This strategy involves developing integrated mixed use assets in inner-urban locations, close to public transport. Based on a ‘develop to hold’ investment strategy, this thematic blends the capital growth of development investments with longer term stable income-generating returns.
Grounded on retail destinations, integrating food and beverage (F&B), fresh food, and daily needs services, to create thriving urban ecosystems.
Our vision extends beyond the ground, with projects that seek to integrate work, leisure and entertainment seamlessly into a vertical urban hubs, featuring workspaces, hotels, build-to-rent (BTR) and retirement developments.
We offer our investors a dynamic journey. Blending development phases that include limited distributions during the development phase, with targeted returns of 18%+ with the longer-term investment phase, where strong yielding distributions take centre stage.
Note 2 - Blending development & investment phases.
Current Opportunities
Greenpool Value-Add Fund No. 2 (GPVAF2)
Greenpool Capital are pleased to offer eligible investors the opportunity to participate in the Greenpool Value-Add Fund No. 2, focusing on land-rich, non-discretionary based convenience retail centres with strong value-add opportunities.
The Fund has unconditionally exchanged on Dianella Plaza, located 6km north of the Perth CBD, offering a forecast 7.8% average distribution yield and a projected 13.3% total return.
A final investment opportunity in this fund remains available.
To find out more about this opportunity, please get in touch via the investment enquiry form below.
Above image is indicative only and subject to change and approvals.
